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: Before Audi there was... -- naili83 Post Reply Top of thread Forum
Posted by: Heinz ®

03/12/2010, 03:44:36


..

A rare species, Ben. I have never seen one before, my knowledge is against zero I fear. This is an "Auto Union 1000 Spezial" presented 1957 at Frankfurt IAA. Built 1958-1965 by BAUR in Stuttgart. 5004 units of the Coupé were built. From September 1961 until April 1965 additional 1640 units were built as convertibles.

The so called „narrow gauge Thunderbird“ had a 3cylinder 2stroke 981cc engine with 55 PS which was good for reaching a maximum speed of 150 km/h. New price in Deutsche Mark 10.950 in 1958.

Here are the details on the AUDI history:

The company name AUDI traces its origins back to 1909 and August Horch. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement and the German Supreme Court finally determined that the Horch brand belonged to his former company.

August Horch was barred from using his own family name in his new car business, so he called a meeting with his best business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher they discussed how to come up with a new name for his company. During this meeting Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... wouldn't it be a good idea to call it audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in Latin. The idea was enthusiastically accepted by everyone attending the meeting. It is sometimes incorrectly said that AUDI is a acronym which stands for "Auto Union Deutschland Ingolstadt", but this is merely a clever backronym and not the true origin of the company name.

August Horch left the Audi company in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking skidoos safer.

In August 1928 Jørgen Rasmussen, the owner of DKW, acquired the majority of shares in Audiwerke AG. In the same year, Rasmussen bought the remains of the US automobile manufacturer Rickenbacker, including the manufacturing equipment for eight cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, six cylinder and four cylinder (licensed from Peugeot) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.

In 1932, Audi merged with Horch, DKW and Wanderer, to form Auto Union. It was during this period that the company offered the Audi Front which was the first European car to combine a six cylinder engine with front-wheel drive, using a unit shared with Wanderer but turned through 180 degrees so that the drive shaft faced the front.

Before World War II, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands. This badge was used, however, only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines.

Best regards.

Heinz

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